In August 2013, Maverick Film decided to team up with progressive street wear brand SUTSU to create a promo that would combine SUTSU’s eco-conscious ethos with urban sports fashion.
This was an exciting project for us, as we are big extreme sports fans and were thrilled at the chance of diversifying the portfolio with a new project. So, after meeting up with the founder of SUTSU, Jon Wallhouse, we knew we had to create a visual journey set against the backdrop of a range of different landscapes, from natural to urban, all the while encapsulating SUTSU’s lifestyle brand ethos.
We then set about getting the right team of passionate individuals together to bring the idea to life. Together with the help of music video director Louis Ellison and DOP Greg Hardes, we started amassing all the vital elements we felt this project needed. Seeing that it would have heavy focus on urban sports, we wanted to get some serious talent on board. So we reached out to experienced skaters Joe Moore and George Gough, as well as Ampisound boys Henry Smith and Jamie Davis on the parkour free running front. With this team of talented individuals on board, we felt the energy and momentum of the project begin to rise.
Shot over a time frame of two days, we followed the guys doing their thing over a number of iconic locations across London, all the while keeping the brand lifestyle image apparent. We then culminated each of their individual journeys in a stunning London rooftop party; and with a helping hand from a guest appearance from acclaimed DJ/music producer DJ Frenic, we knew it would provide the perfect canvas to help boost the brand’s lifestyle image, as well tie in SUTSU’s link to the music world.
The end product was an energy-filled 90-second promo that boosted the brand’s already vivid image and resulted in us asking ourselves: is work supposed to be this much fun?